Ward Peterson
Speaker Bio
Dr. Ward Peterson is SVP of Scientific Affairs and Strategic Interventions at Inspire Pharmaceuticals and provides scientific and strategic support for Inspire's R&D programs. His previous role at Inspire was VP of Research and Preclinical Development, where he oversaw Inspire's drug discovery efforts. He has authored peer-reviewed scientific papers, book chapters and review articles and has presented on topics such as translational/preclinical research and drug discovery and development. He spearheaded the implementation of value-based portfolio management at Inspire, and has presented his experience on this topic at conferences, including INFORMS, Frost and Sullivan, Management Roundtable, and Marcus Evans. Dr. Peterson received his Ph.D. in Biophysics at University of California, Berkeley, and has been seeking the path to enlightenment ever since.
Zen and the Science of Portfolio Decision Making
Inspire Pharmaceuticals’ Journey to Value–Based Product Analytics
Are spreadsheets mind-numbing? Can you really digest a decision made by gut-feel? Does decision-by-advocacy really advocate healthy decision making? Do you need a good BS detector (for BiaS detector, of course) in decision meetings? Are uncertainties treated with certainty? Good portfolio decision making is a balancing act between all of these factors (and more); yet too few organizations bring a healthy equilibrium to strategic portfolio decision making. At Inspire, a value-based methodology was adopted that strikes a just-right balance between approaches that are too rigid vs. those that are too amorphous. Dr. Ward Peterson, SVP of Scientific Affairs will describe his journey through “the valley of analytic frustration” to the “peaks of false confidence”—from spreadsheet modeling to business cases to scorecards and other methods before arriving at the enlightened science (and art) of value-based decision making.
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