Richard Sonnenblick

Aligning Constrained Resources with New Product Development Strategies

Trying economic times represent a unique opportunity to sharpen strategic focus and to increase, not reduce, R&D momentum. Too many firms miss this opportunity and instead simplistically ask research and development teams to ‘do more with less’, starving the most promising projects and implicitly pushing key, strategic decisions onto middle management. In his presentation, Rich Sonnenblick, President of Enrich Consulting, will review the implementation details of a process for new product development and strategic portfolio management. Attendees will (1) learn how to avoid the “R&D” haircut and provide an effective framework to make tough strategic pipeline decisions, and (2) they will understand the role that executives must play in fostering product innovation. Finally, Sonnenblick will reveal the Best Practices for evolving new product development processes as an organization matures.

Richard Sonnenblick, the President of Enrich Consulting, has been with Enrich since its inception in 1998. The vision he brought to Enrich has been realized in the Enrich Portfolio System, which he architected in 2000. Prior to founding Enrich, he built a decision analysis consulting practice at Lumina Decision Systems, where he worked on integrated assessments of environmental legislation and R&D valuation models for high technology firms. Dr. Sonnenblick holds a Ph.D. and MS from Carnegie Mellon University in Engineering and Public Policy, and a BA in Physics from the University of California, Santa Cruz.

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