Don Creswell
Do You Have a Strategic Way to Value and Rank Projects? Or is it a Jump Ball!!
Many of the presentations at the Summit will deal with new achievements in the tactical area of capacity and resource planning within a portfolio management environment. They will reveal techniques that ensure that the projects and products are successfully completed. But, what about the selection and ranking of projects on an economic value basis in those cases where there are not enough resources to staff them, or when it becomes a necessity to abandon some projects. How does an enterprise make these strategic decisions? This why this is an important companion presentation! Don Creswell, Co-Founder at Premier Sponsor SmartOrg, will describe a process, involving the assistance of powerful software, that ranks the economic value of a product or a portfolio of products. This session will awaken attendees to a new way that engages both Business Analysts and Senior Management in meaningful discussions about value. It’s not complex, but it’s comprehensive with regard to understanding your product and its market. First adopters claim that it facilitates collaboration, accelerates decision making, promotes transparency and allows a portfolio director to allocate resources to the most valued projects.
Don Creswell is a co-founder of SmartOrg Inc., a leading provider of value-based management systems - processes and decision support software that improve the economic return on R&D and new product projects and portfolios. Prior to forming SmartOrg in 2000, Don spent 12 years at SDG (Strategic Decisions Group), an international consulting firm. At SDG he held numerous positions including Vice President and General Manager of SDG Decision systems, a software and education arm; General Manager of the Decision Quality Association and director of that organization's Intelligent Decision Systems software organization; Director of R&D Practice Development, and Director of The Smart Organization program. Prior to joining SDG, Don was a senior management consultant at SRI International, specializing in corporate strategy; a vice president of Pan Am, and Vice President of an RCA high tech division.
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