Brian Binnie has spent over 40 years flying experimental vehicles and is the the only person to have flown all 4 of the privately funded spaceships on the planet. Those experiences have exposed him to many different business cultures, their strengths and weaknesses. When not actively engaged in flight test, he acted as a program manager and interfaced directly with such luminaries as Burt Rutan, Paul Allen and Sir Richard Branson. His remarks are centered on leadership, what can work and how it can fail. His ideas are shared with humor, drama and sprinkled with many of his personal experiences that range from Desert Storm to his breathtaking journey to space.